Engagement Scenarios
How we work with dental practices, by practice type. Read these as "what kind of work would we actually do for a practice like mine," not as case studies of past clients.
These are illustrative scenarios, not testimonials.
Avant Marketing Revolution was founded in 2026 by Dr. Blane Jackson (DDS/MBA). We're currently onboarding our first cohort of dental clients. The scenarios below describe the kind of engagement we run for each practice type—the presenting problem, the work, and the directional outcomes we measure. Every business reference is a composite.
Real, named client case studies—with measured outcomes and consent-based attribution—will be published here as our first cohort completes 90- and 180-day measurement windows. We will not invent clients to look bigger than we are.
Dental practice (solo, fee-for-service)
Presenting situation
A solo dentist with a 20+ year practice is losing 2–3 high-value cases per month to nearby DSOs. Google Business Profile is sparse, the website was last redesigned in 2018, and there's no system for converting first-call inquiries into booked exams.
What we would actually do
- GBP audit and full optimization (categories, services, photos, Q&A, posting cadence)
- Local SEO sweep targeting high-intent service keywords for the surrounding ZIP codes
- Conversion-focused redesign of the contact + booking pages on the existing site
- Reactivation sequence to inactive patients identified in the practice management software
- Tracking setup so every new patient is attributable to a source
What success looks like (directional—not guaranteed)
- Top-3 GBP rank for primary service-area searches within 90 days
- Re-engagement of a meaningful portion of inactive patients in the first reactivation wave
- Clear per-channel attribution — practice owner can see which marketing channel is producing booked exams vs. canceled appointments
Caveats we want you to read before believing the above
Local search outcomes depend on competitor density, current GBP age, and the practice's existing review base. We set baseline measurement before promising trajectory.
Dental practice (multi-doctor, mixed insurance/fee-for-service)
Presenting situation
A 4-doctor practice has been growing through word of mouth and an old SEO retainer that produces unclear results. The owner can't tell which marketing dollar is producing which new patient. Hygiene chairs are 80% full; restorative chairs are 60% full and underutilized.
What we would actually do
- Audit current SEO and ad agency outputs against actual booked-exam attribution
- Build per-channel conversion tracking: GBP, organic, paid, referral, reactivation
- Restructure paid ad spend toward restorative-case keywords (higher production per visit) instead of generic 'dentist near me'
- Patient reactivation segmentation focused on lapsed restorative patients
- Quarterly strategy review against owner's actual practice production goals
What success looks like (directional—not guaranteed)
- Owner can answer 'where did this new patient come from' for >90% of new bookings
- Restorative chair utilization improves through targeted patient re-engagement
- Marketing spend reallocates toward channels that produce higher-production visits — not just any visits
Caveats we want you to read before believing the above
Restorative-case acquisition is a longer cycle than emergency or hygiene. We measure pipeline contribution, not single-month case acceptance.
Dental startup practice (months 0–18)
Presenting situation
A dentist who just bought into or opened a practice has 6 months of runway and needs to fill chair time efficiently. Budget is constrained; mistakes are expensive.
What we would actually do
- Full marketing foundation in the first 30 days: GBP, basic site, tracking
- Disciplined paid spend on highest-intent local keywords only — no brand campaigns yet
- Referral incentive structure with the practice's existing patient base
- Monthly review of what's working with explicit advice on what to cut
What success looks like (directional—not guaranteed)
- New-patient flow that makes the practice cash-flow positive on schedule with the operator's pro forma
- Owner doesn't waste budget on premature investments (rebrand, video production, etc.)
- Foundation in place to graduate to Growth tier when production justifies it
Caveats we want you to read before believing the above
Startup outcomes depend heavily on demographics, location selection, and operator clinical/business judgment — variables outside marketing's control.
Want the full methodology?
The 90-day sprint we run for every new client, in detail—how we set baselines, what we measure, what we explicitly do NOT do.
Want a real audit of your practice?
We'll run a free 7-day audit of your current dental marketing. No fake-client testimonials—you'll see exactly where the opportunities are in your own practice.